Holiday shoppers usually aim to score significant deals on items before they sell out. As a result of COVID-19, in person shopping has been on a hiatus causing a surge of online shopping. Now, with lifted mandates, many have returned to shopping in stores as opposed to making digital purchases. This has led to a public debate about which method of shopping outshines the other.

Government  data collected from 2013 to 2022 demonstrates the total quarterly retail sales, which have undoubtedly increased with the rise of e-commerce. However, there are cons to this shopping method, including the inability of retailers to physically promote samples and promotions, more competitors, and the risk of technical difficulties. 

Most individuals prefer going in-store to test products or claim exclusive promotions. At the same time, specific technology is needed to do this virtually. Going from store to store may be a tiring or rewarding feeling for some, much like with surfing through websites. 

Overall, several aspects make both the experience of online and in-person shopping intriguing for people, with some preferring one over the other. Additionally, the upcoming holiday sales are expected to show an increase in both e-commerce and in-person shopping. Do you prefer shopping online or in person?